We are thrilled to announce the appointment of Andy Middleton as Senior Vice President–EMEA. With nearly two decades of experience in the 3D printing industry, Middleton will play a pivotal role in driving the company’s strategic initiatives, expanding customer adoption of 3D printing, and strengthening UltiMaker’s footprint in the EMEA region. Middleton will also support global marketing efforts to ensure messaging consistency and focus across all regions.
“I’m excited to join UltiMaker at such an important time,” said Middleton. “The launch of the UltiMaker S8 is a crucial step forward, and I’m looking forward to contributing to the team’s efforts to expand the company’s offerings. With more exciting times ahead, I’m eager to help lead UltiMaker through the next phase of growth and support its mission to deliver impactful 3D printing solutions to customers.”
Middleton brings a wealth of expertise from industrial 3D printing companies, such as Hewlett Packard, Stratasys, and XJet. Middleton successfully led teams in established and emerging markets and drove the adoption of 3D printing across new industries. His extensive background spans key areas such as go-to market strategies, business expansion, and operational excellence—making him an ideal fit for UltiMaker as it looks to capitalize on emerging opportunities in the changing 3D printing landscape.
Middleton’s appointment comes as the company is poised for substantial growth and continued success in the coming years. With his expertise in scaling operations and building cross-functional teams, Middleton is uniquely positioned to help the company navigate this challenging environment and deliver on its ambitious objectives. Middleton’s career has been marked by his ability to expand market share across various regions, and is known for his forward-thinking approach to business development and customer experience.
“Andy has a proven track record of driving company growth and customer success,” said Michiel Alting von Geusau, CEO at UltiMaker. “His extensive leadership experience will be pivotal as we continue to strengthen our reach in EMEA. As the demand for 3D printing continues, Andy will play a key role in enhancing customer relationships and ensuring we deliver tailored solutions to ensure success for our customers, partners, and stakeholders.”
